Puff It Up is a small-town shop located in Stateline, Nevada right next to Lake Tahoe in the Sierra Nevada mountains. We started PIU in 2007 with the goal of providing top quality products paired with exceptional customer service. Our industry and products have changed a lot over the past decade but customer satisfaction has remained our top priority. Every item we stock has been selected and tested for quality by the PuffItUp family. We only carry products that we believe in and can personally vouch for. Our focus is on great prices before great profits: if you have your eye on an item we have in stock just let us know and we will do our best to sweeten the deal for you.