We didn't set out to change the world, just redefine the way people smoke. To do that, we had to re-imagine everything from the ground up. So we did. At blu, we work to make better products and even better experiences. Just like you, we want a vaping experience that works for us. We're driven by a relentless pursuit of something better. We believe that satisfaction shouldn't require sacrifice or compromise. blu isn't an alternative, it's a choice. And Change is a good thing, so we prefer progress over process. We operate on passion, individuality, hard work, and authenticity.